Today, among services in the field of web design and promotion of sites, you can often find such a service as SEO audit.

Questions for You

What is a similar service? Why should it be necessary for site owners? What should be an effective SEO audit? It is worth considering all these issues in more detail.

  • SEO audit is usually called a service that includes a comprehensive check of site parameters that are relevant when it is promoted in search engines. The list of parameters to be checked in each case can be different. It depends on the type of site being tested, and on its goals and objectives, and on the company providing SEO audit services.
  • SEO audit can be required in different cases. Usually it is performed before the promotion of the site – in this case, it is needed to determine the site’s willingness to perform active actions for its promotion. Also SEO audit can be performed and after a certain period of promotion to evaluate the results.

A competently executed SEO audit gives the site owner a lot of useful information, helping him to understand exactly where the site has “weak spots” and also to find out what steps can be taken to eliminate these “weaknesses”. An example of a possible SEO algorithm is presented below. From Phoenix SEO you will be having the supports available.

Algorithm for implementing SEO audit

SEO analysis

At this stage of the SEO audit, an analysis is made of the main factors of external and internal optimization of the site:

  • analysis of the current position of the site in the search engines by thematic keywords
  • analysis of the number and quality of backlinks to the site
  • the analysis of the quantity and quality of the pages of the site, indexed by the search engines
  • analysis of indicators of site’s trust (TCI, Google PR)
  • the analysis of the uniqueness of texts on the pages of the site
  • check for the presence of H1-H6 headlines on the site
  • analysis of meta tags title, keywords, description of each page
  • the analysis of keywords in the texts of the pages of the site
  • analysis of internal site linking
  • Analysis of sitemap site and robots.txt file

To perform all the checks at this stage, various manual or automated methods can be used. At the same time, all results are recorded in one form or another in a special report, which will make it possible in the future to make recommendations for correcting mistakes and shortcomings, if such are found in the analysis.

Analysis of usability

This stage of SEO audit involves a thorough study of website usability. Experts check how easy and convenient to use the site, how understandable and accessible to the users necessary for the purchase or order of the service action.

SEO audit is a service that necessarily requires an individual approach to the consideration of each site. Otherwise, the recommendations developed during such an audit may be completely ineffective and do not bring in the promotion of the site benefits. In this regard, it is necessary to approach the choice of the performer for SEO audit as seriously and carefully as possible.